Use cases
Who subtitles video, and why
If someone cannot understand your video, this is for you. What changes is which part of the problem you are solving.
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Captioning for silent autoplay, translating for an audience that does not speak your language, and captioning for accessibility are three different jobs that look alike from the outside. These pages cover what each audience actually needs.
Use cases
- Subtitles for creators and social videoChoose languages, review translated captions, and publish an MP4 or SRT. A practical subtitle workflow for creators sharing recorded social video.
- Subtitles for teachers and course creatorsGive every student a lecture they can follow. Same-language captions for comprehension and accessibility, translations for international cohorts.
- Subtitles for product demos and support videosTranslate a recorded product demo or support walkthrough. Review UI labels, names and numbers, then publish a subtitled MP4 or an SRT caption track.
- Subtitles for podcasters and interviewersTurn long conversations into subtitled clips people watch anywhere, and into transcripts that make the episode findable.
- Captions for accessibility and inclusionAdd readable captions for viewers watching on mute or with hearing loss, in the original language or translated into 45+ languages.
- Subtitles for personal and family videosShare a trip, a wedding, or a message with relatives who speak another language. Translated subtitles on a video you already have.
- Subtitles for learning a languageWatch real video with subtitles in the language you are learning, or in your own, and keep the transcript to study from afterwards.
- Subtitles for recorded talks and webinarsCaption a recorded talk so it is accessible and searchable, and translate it for the audience that could not be in the room.