Add subtitles to a LinkedIn video

How to do it

1. Upload the video

   MP4, MOV, AVI, or MKV up to 500 MB, or paste a link from a supported source.

2. Pick the language

   The spoken language for captions, or one of the 30 target languages for a version aimed at another market.

3. Check the proper nouns

   Company names, product names, and acronyms carry most of the meaning in a professional video and are the first thing a transcript gets wrong.

4. Download both versions

   You get the MP4 with subtitles burned in, plus SRT and TXT files in both languages.

Burned in or a separate file

LinkedIn is one of the few social platforms that accepts an SRT alongside a native video upload, so here you genuinely have both options. A separate file can be switched off by the viewer and restyled by the player; burned-in text cannot be turned off and looks identical everywhere. For feed video the burned version is the safer default, because it also survives being downloaded, re-shared, or posted somewhere with no subtitle support at all. Every job returns both, so the decision does not have to be made up front. Burned-in vs soft subtitles covers the trade in full.

Getting the words right matters more here

A caption error in a personal clip is a shrug. The same error on a company name, a client, or a technical term in front of a professional audience is the thing people remember about the post. Those are also precisely the words speech recognition is worst at, because an uncommon proper noun is by definition an improbable word sequence. Read the transcript for names first and everything else second, and see why automatic captions get things wrong for the rest of the pattern.

Working across languages

If your team, customers, or candidates are spread across countries, one recording can be posted in several languages rather than made several times. Register is the thing to watch: many languages distinguish formal and informal address, and a translation that lands in the wrong one reads badly in exactly the context where it matters. The language pages note where that applies.

Before you post

• Watch it muted. That is how it autoplays, so that is the version most people will judge.
• Keep the lower centre of the frame clear of lower-thirds and name plates, since burned subtitles sit there.
• Check that any figure said out loud is written correctly. Numbers and units are a common transcription slip and an expensive one in a business claim.